Coffee Value Assessment (CVA) Course

Master the Future of Coffee Evaluation

The Coffee Value Assessment (CVA) Course introduces coffee professionals to the Specialty Coffee Association's modern framework for evaluating coffee quality and value. Moving beyond traditional cupping scores, CVA provides a comprehensive approach that combines descriptive sensory analysis, affective evaluation, physical assessment, and extrinsic value factors to create a more complete understanding of every coffee.

Designed for coffee professionals seeking to stay aligned with current international standards, this hands-on course combines theory, practical cupping sessions, calibration exercises, and sensory development to help participants confidently apply the CVA methodology in their daily work.

Whether you're evaluating coffee for sourcing, roasting, quality control, or competition, this course provides the knowledge and practical skills needed to assess coffee with greater consistency, accuracy, and confidence.

 

Milestone

We take pride in actively participating in coffee industry events, competitions, and community initiatives. These experiences help us refine our craft, raise the standards of specialty coffee, and stay innovative, while providing valuable insights and connections with like-minded professionals. Through competitions and collaborative events, we push boundaries, enhance our expertise, and showcase the passion that drives our work.

2022 UAE National Cup Tasters Champion

We are proud to recognize Mark Uy for his outstanding achievement in the world of specialty coffee. In 2022, he was crowned the UAE National Cup Tasters Champion, earning the top honor for his exceptional sensory skills, accuracy, and speed in identifying coffee flavor profiles under intense competition.

His participation in the event not only showcased his dedication to the craft but also highlighted the growing presence and talent emerging from our region in the global coffee community.

As a champion, Mark Uy embodies the values of precision, passion, and continuous pursuit of excellence qualities that inspire our team and set the tone for our company’s approach to coffee.

His success on the national stage is a milestone we proudly celebrate not just as a title, but as a testament to the high standards we uphold in everything we do.

UAE National Roasting Competition 2025 (World of Coffee Dubai)

Alex Colita, our Master Roaster, proudly represented our company at the UAE National Roasting Competition 2025 during the World of Coffee Dubai. This prestigious event showcases the country's top roasters, highlighting their skills in precision, creativity, and coffee roasting science. Alex's participation underscores his exceptional craftsmanship and dedication to flavor, quality, and consistency. As a vital team member, he exemplifies our core values of passion, excellence, and innovation, reinforcing our commitment to leadership in the specialty coffee sector. His achievement reflects both personal mastery and our collective pursuit of quality in the coffee industry.