Meet the Team

Mark Uy and Alex Colita established UBEC in 2022. They have been in the specialty coffee industry for more than eight years and have dedicated their efforts to making better coffee. Mark Uy has been in the specialty coffee industry for years and has competed and won in several coffee competitions on both international stages. Alex's coffee palate has been enhanced through years of experience as a head roaster. He has continued to improve his craft by completing coffee workshops and courses. UBEC aims to produce quality coffee for the specialty coffee world and continues to instill a collaborative culture and a sustainable coffee community whose goal is to always seek how to produce a better cup of coffee for all to experience and enjoy

Milestone

We take pride in actively participating in coffee industry events, competitions, and community initiatives. These experiences help us refine our craft, raise the standards of specialty coffee, and stay innovative, while providing valuable insights and connections with like-minded professionals. Through competitions and collaborative events, we push boundaries, enhance our expertise, and showcase the passion that drives our work.

2022 UAE National Cup Tasters Champion

We are proud to recognize Mark Uy for his outstanding achievement in the world of specialty coffee. In 2022, he was crowned the UAE National Cup Tasters Champion, earning the top honor for his exceptional sensory skills, accuracy, and speed in identifying coffee flavor profiles under intense competition.

His participation in the event not only showcased his dedication to the craft but also highlighted the growing presence and talent emerging from our region in the global coffee community.

As a champion, Mark Uy embodies the values of precision, passion, and continuous pursuit of excellence qualities that inspire our team and set the tone for our company’s approach to coffee.

His success on the national stage is a milestone we proudly celebrate not just as a title, but as a testament to the high standards we uphold in everything we do.

UAE National Roasting Competition 2025 (World of Coffee Dubai)

Alex Colita, our Master Roaster, proudly represented our company at the UAE National Roasting Competition 2025 during the World of Coffee Dubai. This prestigious event showcases the country's top roasters, highlighting their skills in precision, creativity, and coffee roasting science. Alex's participation underscores his exceptional craftsmanship and dedication to flavor, quality, and consistency. As a vital team member, he exemplifies our core values of passion, excellence, and innovation, reinforcing our commitment to leadership in the specialty coffee sector. His achievement reflects both personal mastery and our collective pursuit of quality in the coffee industry.